html.c: add various strbuf and varadic helpers

html.c: add various strbuf and varadic helpers

This adds the fmtalloc helper, html_txtf, html_vtxtf, and html_attrf.

These takes a printf style format string like htmlf but escapes the
resulting string.  The html_vtxtf variant takes a va_list whereas
html_txtf is variadic.

Signed-off-by: John Keeping <john@keeping.me.uk>